Rihanna's New Chest Tattoo: Never A Failure, Always A Lesson

Rihanna got some new ink at NYC tattoo parlor East Side Ink earlier this week.

“She came in at about 2:00 A.M.,” East Side Ink owner and artist Keith “Bang Bang” McCurdy tells OK!. “She told me in advance she’d be coming, and then when she got there, she told me what she wanted: ‘Never a failure, always a lesson,’ but written backwards.”

Bang Bang continues, “I asked her why she wanted that and she said, ‘It’s kind of my motto in life for everything.’ Instead of considering things to be mistakes, considering them lessons.”

WHAT DO YOU THINK of Rihanna’s new tattoo — HOT or NOT?